Non-fungible tokens (NFTs) are shaking up the music industry, and stars like Eminem, Steve Aoki and Shawn Mendes have already jumped at the chance to influence the valuation of works of art, music and music. other assets. As artists auction unique content, they are building a new revenue stream to supplement revenue lost due to disrupted live performances.

NFT consumerism is relatively untapped by the huge Chinese market. Like Facebook, YouTube, and other popular social media and demand platforms in the United States, many NFT channels, including Nifty Gateway and Rarible, remain inaccessible behind China’s Great Firewall.

Realizing the untapped opportunity, East Goes Global, a Los Angeles-based social media, branding and DSP / playlists management agency, bridges the NFT divide that exists between the US and China. Company founder Andrew Spalter recently announced a new partnership with CryptoArt.ai, Asia’s largest NFT market, to supply the west content creators with a platform on which to integrate NFT sales, auctions, collection and transfers.

As the United States rapidly enters China’s developing NFT market, artists face a new opportunity to build global success.

“We are very excited to partner with China’s largest and most trusted NFT platform, CryptoArt.ai. ”Spalter said. “Our partnership will allow our customers to continue to bridge the gap by seamlessly accessing the still developing Chinese NFT market. “

CryptoArt.ai hosted the world’s first Shanghai NFT crypto art exhibition from May 29 to June 6. The auction generated more than 1,576,300 RMB (approximately 246,000 USD). Among the most popular NFT auctions, “Rainbow Haze” by rising NFT artist mbsjq sold for 400,000 RMB.

The CryptoArt.ai exhibit is significant, says Spalter, given the lack of access to NFT platforms in China. Now, after launching three years ago, East Goes Global is using its social media, branding and intellectual property disruption to empower American artists, celebrities, brands and influencers in China.

Business expansion has been organic at East Goes Global. Spalter says he’s started noticing that an increasing number of his clients are looking for new opportunities unrelated to his core department, social media management. Intrigued by the brand new campaigns and TV show opportunities that arose, he took a step back and realized that his company could also provide licensing, brands, IP, distribution, tours, goods and other services.

“It was the great moment that opened my eyes… in the sense that we no longer present ourselves as your multimedia agency, but rather as your reference for everything concerning China. And that’s where we are now, ”says Spalter.

East Goes Global has secured nearly 63 million reported subscribers for some of the world’s biggest American stars on Chinese platforms. With a combined reach of over three billion, the opportunity is formidable with support in verticals like Weibo, Douyin, Bilibili, QQ and NetEase.

According to CryptoArt.ai, the partnership with East Goes Global will use superstar IP and NFT, combined with European and American pop music trends, to diversify content on the CryptoArt.Ai platform. Based on the Ethereum ERC-721 protocol, the process integrates the generation, sales, auctions, collection and transfer of NFTs.

Qin JianXin, Founder of CryptoArt.ai, says, “Our mission is to advance the global development of NFT / CryptoArt. Through this partnership, we now have access to the world’s most well-known celebrities and personalities, and we are excited to bring the rapidly growing Chinese NFT market to a global scale. ”

CryptoArt.ai has made its mark in the NFT space with offline crypto art exhibits. In addition to the NFTart auction with NOVA, the market has partnered with world-renowned crypto artists PAK and Song Ting for a commercial art auction, “Art Evolves With Time,” which traded 169 ETH, or $ 595,308.