Model mentor | Manila weather
At 17, Victoria “Vicky” Herrera had already made the cover of a magazine. This was one of her first modeling jobs, which was quickly followed by advertising campaigns for a clothing company.
Her entry into the industry was facilitated by her family: her older sister Teresa is a model and was a host of Project Runway Philippines. Her other sister Tina produced Philippine Fashion Week and another brother, Rosario, was an ad stylist and magazine editor. She accompanied their rehearsals, shows and shoots. She says, “I guess I always grew up in the industry, so eventually I decided to try and do this as a career and make some money at the same time so I could travel.”
Her modeling career has opened up many opportunities for her. “Initially, I applied to humanities at Ateneo de Manila University because I was obsessed with art,” she says. “I wanted to work in some type of artistic role, either as an oil painter or museum curator. Halfway through, I developed my love for writing and decided to take a course. journalism and public relations because I saw myself entering the media industry. “
One of the opportunities that presented itself was a radio show called The Dollhouse with former MTV Asia host Sarah Meier, a co-agency and family friend. Vicky says: “She really took me under her wing and mentored me a lot. I had no experience with hosting and was afraid of being judged, but she really helped me develop my skills. trust me. She always encouraged me to be myself. ” The show became so popular that its content was published in a book called Unscripted.
Now, as VP of Marketing for Filipino live streaming app Kumu, co-founder of She Talks Asia and podcast host of Theoretically Speaking under her brand management, marketing and social media company Next Theory, it pours it into the next generation of content. creators.
When she was a rookie in the industry, Vicky says she made “a million rookie mistakes”. She remembers: “I did a lot of auditions that I didn’t get, a few catwalks, a ton of photoshoots, but I think it all boiled down to being very young and insecure and not 100. percent confident in myself. I was I compared myself a lot (with others) and forgot to have fun in the process. I was so insecure, scared and anxious. I also think I was so focused on getting validation from people and I was a great pleasure to people.
“(However) I really enjoyed looking at all the work I have done in the past with a smile on my face. But for years I struggled inside. My 30th birthday was like:” You’re gonna go out there and just have the most fun, “and that’s what I do now. Right before you go on stage or start a live chat / panel, I always say,” Let’s rock and Roll. ‘ I just want to go out, be there with my audience and my guests, and have as much fun as possible. “
Her mission to empower people began with a women’s organization She Talks Asia, which she co-founded with Sarah Meier, Lynn Pinugu, Iza Calzado and Bianca Gonzales, after returning home after spending a few years in Singapore and Hong Kong. One of their ‘body love’ videos went viral and it was sent by Calzado to Kumu founder Roland Ros, who offered to upload it to their app.
This led to a meeting between Vicky and Team Kumu, and her debut with the platform that seeks to unite Filipinos around the world. She started live streaming life coaching topics on the app around March 2018 and in May received an invitation to join the group. She started by integrating the first content creators to finally manage their public relations, and now manage the marketing and creative department.
Building a community
Kumu is a platform where Filipinos are seen and heard. It has been downloaded in over 55 countries by over 10 million users and the community keeps growing. Vicky reports, “In terms of global collaboration, we have Pinoys from all over the world chatting all on one app and genuinely building an online community. We anchor our values on positivity, authenticity and safety. It’s so beautiful to see, for example, people from Dubai, Hong Kong, Palawan and San Francisco all in one livestream chatting, hanging out, singing or even just eating together.
“There is something about this type of connection that is so global + local (glocal), and it’s happening every day. Imagine a whole new generation, who will grow up with this experience as usual.”
She shares her thoughts on this phenomenon online. “The community has grown quite rapidly over the past year and a half as the entertainment industry has turned to more live content. at the same time, helped them earn income from home. Audiences were also looking for more raw user-generated content that was very user-friendly and engaging for them. There was no need for a full and expensive production, but the magic of the moment was the relationships being built in the creek. “
The connections that were made through the app were also helpful. Vicky continues: “Loneliness, depression and anxiety have been on our minds lately. We are far from the people we love. Far from the people who feel like at home. The app has helped so many people to heal from loneliness and the mind. health problems simply by being a safe space to welcome them. “
She also designed her own life to be less stressful. “For my part, I just try not to burn myself out, and if I feel exhausted, I will either quit a project with love or come back when I have the energy. Before, I thought I had to do it all in. same time Now No, I (just) really want to enjoy my trip.
“I had to learn ‘management of joy’ – making sure that the tasks I do during the day also enlighten me. happen to me often. Now I want to make sure my energy level is feeling good. “
It’s about empowering others, she adds. “I think the whole secret is really working with people around you who are just as motivated and passionate as you are. It’s the team that is the backbone of execution and keeps things organized efficiently. and executed. My advice is to develop your whole team to be leaders. “
Screenshot from one of Vicky’s podcasts. CONTRIBUTED PHOTO
As for content creators, her advice is taken from her own experience as a talk show host. She says, “Prepare your content, pay attention, connect with your audience and just be real. Keep practicing and don’t forget to have fun.
“I can’t say good content is good storyline and perfect lighting. I’ve seen the most amazing content with raw setups. It’s host energy. If they like it. they talk about, you will like it too. Energy is contagious. “
My mother, who each raised five children as a single mother
Be happy, calm and content, and eventually start a family
First paid job
Freelance writer for a fashion magazine
I meditate, listen to affirmations, and make coffee.
I’m super sensitive to the supernatural, and walked into rooms and thought, “Yeah, there’s a spirit here.”
Time spent on social media
Some days I’m there all day, and others I’m completely missing it.