Google’s total Pixel sales barely compare to what Samsung sells in a year
According to a reliable source, Google’s lifetime Pixel phone sales are dwarfed by the number of phones Samsung sold in a single year.
On the day of the glitzy announcement of Google’s Pixel 7 smartphone, the company will feel rightly proud of its impact on the industry. It created Android, of course, while last year’s Pixel 6 and Pixel 6 Pro were its biggest phone launches yet.
Bloomberg Technical Writer Vlad Savov shared a snippet of Pixel sales data it received from market intelligence firm IDC, and it might be sobering.
In the six years that Google sold its own phones, it managed to move 27.6 million units. That’s a tenth of the number of phones sold by Samsung in 2021 alone.
Of course, Samsung has been selling smartphones for much longer than Google. It sounds odd when talking about one of the biggest tech brands in the world, but Samsung is a more established name in this particular industry and as a result, it has a commercial presence in many more countries.
There’s also the fact that Samsung is selling a lot more smartphone models, from high-end steals like the foldable Samsung Galaxy Z Fold 4 to the cheap and cheerful Samsung Galaxy A12, and many more in between. Google, on the other hand, sells two or three phone models a year.
Even so, it’s an interesting (albeit unofficial) stat to keep in mind. Google’s Pixel phones might be greeted with all the glitz and glamor of a Samsung and Apple release, but reliable sales data suggests they’re far more niche.